Need a logo for your company? Have five bucks? No problem, Fiverr has you covered!
Can it really be that simple, though? With the going rate for professional logos varying anywhere from $250-$500, and major company rebranding costing as much as $10,000, a $5 logo seems a little too good to be true. And it totally is.
Here is something that people don’t see about logo design: it’s about more than drawing silly cartoon pictures or stylized letters. Good design takes an understanding of letter kerning, white space, clean design, contrast, alignment and various other aspects. With the abundance of tools available, everyone feels like they can be a graphic artist.
Like basically anything else in your company, you’ll get what you pay for. Here are the five top reasons not to use Fiverr for your logo.
1. Not all Logos are $5
One of the common misconceptions people have about Fiverr is all designers charge $5. When designers start, they are only able to charge that amount. Once they fulfill a certain number of orders, though, they gain the ability to charge more per order for “extras.” Many of the quality designers will cost more than what you might initially expect, though it is still less than the cost you might pay elsewhere, because there will be an upcharge for higher-quality files or original artwork (see #3).
2. Not Getting the Designer You Think
Fiverr designers have become notoriously bad about listing others’ logos on their portfolio pages. You see the clean, beautiful designs, likely created by a professional service, and get drawn into the artist’s page. Then you’re hit with the bait and switch, and you’ll likely get a logo of much lower quality. You’ll likely need to go through several designers before you find a logo that is worth using for your company.
3. Paying Extra Fees
Even if you can manage to find someone to design a decent logo for $5, you will likely be charged more money for the ability to use it. The copyright for your logo and the useable AI/PSD files will cost you extra. These costs are typically included in the price for professional developers, so you’ll be paying extra just to use the $5 logo you bought.
4. Not an Indie Solution
One appeal of Fiverr is the small, local experience of buying from an independent designer rather than a company. That feeling may change once you realize Fiverr and Paypal will each take their share before the money reaches the developer, even before taxes come out. By the time it reaches the developer, they will likely have made less than $2. Of course, like any freelance work, this is to be expected. But don’t fool yourself into believing you are subverting traditional companies by purchasing from Fiverr rather than a more traditional business.
5. Poor Communication
Both customers and designers have complained about the lack of communication tools available. Good designers have an eye for color, contrast and kerning, but developing a good logo also requires good communication about the goals of the company and the prospective clients. Mass-producing logos with minimal communication and pay leads to generic, poor-fitting logos.
Given these considerations, you may end up paying more than $100 for an acceptable logo for your site, especially if you have to go through more than one designer to get an appropriate logo. Considering all of the additional costs, it is likely going through a more traditional agency will result in a more professional logo for a similar price.