AI, or artificial intelligence, is becoming more and more common and accurate. Today, we have systems like Apple’s Siri, Amazon’s Alexa, Google Assistant and Microsoft’s Cortana — and that’s just scratching the surface. All those platforms are called virtual assistants, and they’re designed to make your life much easier. They rely on big data and modern analytics.

AI can also be found in smart devices like wearables, enterprise and marketing, and even in aviation. The autopilot system on a plane, for instance, is driven by an automated, albeit basic, AI.

What Is AI?

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So, what is AI, really? The movies would have us believe it’s non-sentient life that has the potential to destroy the human race. That’s a bit extreme, though, especially since it will be some time before AI is so capable. Does that mean such a thing is nigh impossible? Elon Musk sure doesn’t think so, but that’s not what we’re here to focus on.

Artificial intelligence is simply the act of programming computers and devices to make decisions and carry out actions that normally require human intelligence. The system in question is developed to assess and follow a set of protocols based on various triggers. Home automation is a simplistic form of AI, without all the bells and whistles of a supercomputer. The app, IFTTT is a great way to explain how this works. If This, Then That denotes the automation process for setting up a “recipe” or rule.

AI is taking hold in enterprise, too. IBM’s Watson is a cognitive AI system designed to assist businesses and companies with a great many things. Most importantly, it uses machine learning to discover insights, trends and actionable intel based on incoming customer and performance data.

The point is, these technologies do exist, and they’re being used in today’s world for a variety of means. Of course, the more pressing question is how the technology will evolve.

The Future of AI: What Can We Expect?

You’d be forgiven for thinking there’s nothing unorthodox being done with AI. Innovation is happening yes, but it all seems to be in areas or industries where you might expect — for example, AI systems to drive retail fulfillment processes, to improve the accuracy of medical devices and equipment, and even to make predictions about your web searches.

To look to the future, however, you really need to see what amazing things AI is being used for.

AI Can Predict Fertility

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Fertility is something that is being tackled with technology these days. Women and couples are using mobile apps and software and even uniquely designed devices to keep track of ovulation and plan a pregnancy.

An Android and iOS fertility app named My Days deployed a unique service, powered by AI startup Neura. The system learned a user’s daily habits and information, and then it would send alerts based on predictive analytics. Not only would these alerts offer personalized information, but they were delivered at opportune times during a user’s schedule. For example, it might prompt a woman to take her temperature on a lunch break at work.

The system was so successful that usage of the app grew shortly after the service was deployed. Taking a cue from this story, we can see new ways in which modern AI can be used to improve our lives. In this case, it’s being used to predict fertility and improve the baby-making process, for lack of a better phrase.

It could also be used to improve diets and exercise regimens, optimize or become more productive with a schedule and much more. The system in question can connect to a data source, acquire information and spit out the kind of insights and predictive data that helps users make a more informed decision.

Entertainment and Satisfaction

Believe it or not, Netflix employs modern AI systems to deliver accurate content suggestions to its customer base. Users react to various movies and shows, by adding them to favorites, providing personal ratings and more. The AI system takes this into account and applies it to existing content offered via the platform to deliver targeted, accurate suggestions.

Amazon does the same exact thing in retail. The retail giant offers targeted product and service suggestions based on a user’s browsing history, past purchases and more.

This technology — thanks to big data and predictive analytics — is growing smarter by the day. Sure, it’s being used for Netflix of all places, but that can be applied to many services and brands in a wide variety of industries. Pandora and Spotify — music streaming services — use the same technology to deliver targeted content suggestions as well.

Alexa, the AI system behind Amazon’s Echo platform, also makes product suggestions to customers. She can even auto add items to a shopping cart based on a user’s preferences and history. Run out of paper towels, for instance, and Alexa will order more and have them shipped right to you within days.

This shows exactly where modern AI is headed in the near future. Expect to see many brands and services leveraging AI over the coming year. We’re sure to see some more innovative and more convenient solutions as companies work to improve the customer experience.

Improving the Accuracy of Diagnostics

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Medical treatments are largely at the whim of doctors and medical professionals, at least when it comes to deciding what should be used. Patients will often share their ailments and symptoms, to which a professional will deliver a potential diagnosis. This leads to further testing or monitoring, before finally moving to treatment. Sometimes the process is relatively simple and quick — and others, not so much.

Furthermore, doctors are not infallible, which means they can and do make improper diagnoses at times. Luckily, AI-based medical systems can be used to improve the accuracy of these predictions and identify problems faster.

Enlitic, a company that specializes in deep-machine-learning, will be deploying dozens of systems across the world. Medical imaging centers will soon be outfitted with the kind of AI and deep-learning technologies that can make a variety of diagnoses for patients. Once up and running, the system in question can analyze MRI’s, CT scans, ultrasounds, X-rays and even nuclear medicine scans.

We don’t need to tell you how much this will impact the medical and health industry. We could see a long-lasting relationship between modern medical professionals and predictive AI systems that work to improve our quality of life.


From medicine to retail and everywhere in between, AI is present. Only time will tell how this will all play out in 2018 and beyond, but for now, AI is doing its best to make our lives easier.


About the author

Lexie Lu

Hello! My name is Lexie and I have a fervor for design, writing, and coffee. I graduated with a dual major in Creative Writing and Commercial Design, and through those grueling study hours (facilitated by coffee, of course) I always found time to write for myself.

My posts feature design trends throughout all industries and show how the field is always changing. There’s never a dull moment in the design world!

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