Similar to monochromatic style, the analogous color scheme uses neighbor colors on the wheel in any shade variation. The strikingly bold look gives your website a modern edge. Most designers stick to two or three hues for this look. 

Keep in mind, however, how important contrast is in your designs. Variations allow certain elements to stand out and make the text easier to read. If the colors in your project palette don’t vary enough, make adjustments in the hue until you hit the right amount of variation. Remember, analogous colors appear in nature, so stick to natural-looking combinations. 

One of the best ways to figure out how to use analogous color schemes in your designs is by studying the work of other web designers. Here are 11 excellent examples to instruct and inspire you. We used a Chrome extension named Color Palette Finder or the Color Combos’ tester to grab HEX codes for you.

1. Blue and Green

Natuur & Milieu utilizes a blue and green color scheme. Note how it chose muted colors, so the text still contrasts nicely with the webpage and remains readable. As you move down the page, the design morphs into different shades of blue and green and even has a slight gradient effect. These shades live next to each other on the color wheel. It’s gone deeper into the circle and chosen lighter hues in the pastel family. You can do something similar with bolder blues and greens. 

You don’t want to copy the HEX codes exactly for your designs. However, examine shades on the color wheel and come up with your combinations from these analogous color scheme examples.

2. Purple, Blue and Pink

Libenar uses a combination of purple, blue and pink in soft shades perfect for a site of baby products. Pink falls on the lightest side of the red portion of the color wheel. It’s placed next to the purples and then blues, making the selection an analogous color scheme. Note how it uses the darker purple for the text and lighter shades for background and accents. 

3. Pink and Blue

If you’re looking for a great color scheme idea for your next project, consider this visually pleasing combination. You could use a lot of different shades in both pink and blue for design. The mesh of medium blue and deep pink on the Lobster site works particularly well for grabbing attention. The other colors on the page are quite muted in comparison. Although pushing the analogous color scheme definition a bit, the colors are still close enough on the wheel to qualify.

4. Brown and Green

Campesino creates a muted brown and green analogous color scheme for its website. The colors add a hint of nature and work particularly well for food and beverage websites. It also sprinkles in some blues, which reside next to the greens. Using three colors keeps everything in the same design style while creating more interest.

5. Orange and Red

Brain Bakery has a gorgeous red and orange analogous color scheme. It utilizes a bright orange resting right on the edge of the red color spectrum. The other colors are fairly neutral except for a pop of contrasting blue further down the page. 

6. Yellow and Orange

Pratham Books uses several color schemes throughout its site, often falling back to an analogous color scheme. The site uses both yellow and orange for visual interest. 

7. Purple and Blue

Numiko utilizes a gradient with purple and blue. By using darker, vivid hues, it grabs the user’s attention immediately. As you scroll down the page, images morph into gradient boxes on a grid layout. The background is white, adding a strong contrast between the analogous color scheme and the rest of the webpage. Partial transparency is used to allow for hints of pink and blue throughout. 

8. Green and Yellow

Sushiya Oishii uses yellows and oranges, but its logo is green. The yellow, green and orange analogous color scheme creates a bold look for this site. Note the bright and modern looking hues rather than a milder light color or even a deeper shade. Although the website color palette focuses on yellow and orange, note how the logo is two shades of green.

9. Yellow, Green and Blue

FontShop uses a color palette featuring green and yellow. It then pulls in robin’s egg blue with the header background or in the images it uses on the page, which creates a fresh and interesting look. This type of color scheme works particularly well for gardening centers, spring promotions and wedding-related businesses. 

10. Blue and Red

Rightcar offers a simulator to show the safety ratings of different types of vehicles. Most of its color scheme is blue, making the site almost monochromatic. As you scroll, you’ll see some spots of red appear, showing vulnerable points on an image of a crash dummy. The pops of red create an analogous look and add interest to the illustration. 

11. Purple, Blue and Red

Sparkle Car Wash utilizes a red and blue color scheme with a deep violet in the image of its place of business. Scroll down the page to see different shades of blue and red via the pictures and highlights. Purple, blue and red can give your design a more authoritative look. You’ll see deep blues and reds and shades of violet on some financial institution websites. 

The Perfect Analogous Color Scheme

Figuring out what look is best for your project requires combining both your brand color scheme and your goals. Feel free to work with different shades until you find the combination with an excellent aesthetic. Adding analogous designs to your repertoire gives you more choices to draw on to get a fresh, cutting-edge look. 

About the author

Lexie Lu

Hello! My name is Lexie and I have a fervor for design, writing, and coffee. I graduated with a dual major in Creative Writing and Commercial Design, and through those grueling study hours (facilitated by coffee, of course) I always found time to write for myself.

My posts feature design trends throughout all industries and show how the field is always changing. There’s never a dull moment in the design world!

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