While the contemporary digital art market is still in its infancy stages, 2019 proved there is a serious potential for continued growth. Throughout the course of the previous year, and into 2020, new media art has and is being shown and displayed at contemporary art museums across the globe. Examples of this include PaceX at the Pace Gallery and the discussion around Artificial Intelligence (AI) at the most recent Christie’s Art+Tech Summit that occurred in New York.

This recent attention and focus on these aspects of the art community have created the question – what’s next? While technology like what is offered by EverPresent definitely has a place in this revolution, it definitely doesn’t stop there.

Increase of Immersive Digital Art Venues

Chances are the hype for the immersive experiential exhibitions are only going to continue going up throughout 2020. These are not only accessible to the general public, but they are highly entertaining events that provide the perfect introduction to contemporary digital art. As a result, they create the right avenues to experience this art format in a tangible manner.

The Ability to Track a Piece of Art’s Provenance Digitally

One of the best ways to show your love of art and creativity is by building your personal collection of paintings and sculptures. For most art collectors, vetting a particular piece before buying it is something they are adamant about. Knowing a piece’s provenance or origin can help you figure out whether or not it is real. In the past, finding out an art piece’s provenance was a time-consuming and frustrating process. 

However, recent changes in the world of blockchain technology has allowed various websites to track the provenance of an art piece with ease. There are also a number of financial institutions that offer loans to art lovers in a financial bind. With these loans, you are able to pay for your new painting or sculpture over time rather than in one lump sum. Having affordable payments can help you acquire more paintings without paying for them directly out of your own pocket. 

Increase in Collaboration Between Brands and Digital Artists

Collaborations that exist between brands and artists have been used for many years. Now, there is an abundance of commercial screen space along with increased access to various digital creators through the use of social media and other types of online platforms. With all this, there is likely going to be an increase of this in the digital space.

The High-Tech Art Market Will Continue Expanding

Art that is created with the use of AI has had a significant impact in the past year and in the beginning of 2020. In fact, Christie’s (mentioned above) has announced an upcoming virtual reality work that’s set to be sold in an auction this year. Each of these factors is a clear sign that there is a growing interest in new technology among collectors and artists alike. It’s safe to assume that the market is going to respond appropriately to this.

Online Art Auctions Have Opened Up a Whole New World

Metropolitan hubs like London and New York have been at the epicenter of the art world for years. Many artists set up shop in these large areas to open themselves up to a wider audience. While the traditional auction house is still a mainstay in the world of art, many artists are starting to use the Internet to connect with buyers and sell their works of art. 

With these online auctions, artists from all over the world are able to showcase their talent to a large audience. As time goes by, you are sure to see these online auctions become more popular and profitable. If you are considering selling your paintings online, you need to work with a reputable website. Taking the time to research a particular online auction house allows you to vet them before using them. 


Get Your Art Trending on Social Media

As an artist, you have to figure out how to make a living with your creations. While famous artists like Banksy can demand millions of dollars for a painting, new and unestablished artists will have problems asking for a large investment from a new buyer. Building your brand as an artist should be one of the main priorities you have. Achieving this goal will require both hard work and some marketing savvy. Many artists now use social media platforms like Instagram to highlight their art and attract new buyers. 


You also need to think about developing a website to act as an online portfolio for your work. Trying to build and maintain a website alone is a recipe for disaster. This is why hiring a web developer to do this work is a must. With their assistance, you can get an appealing and informative website up and running in no time. The money you invest in marketing your art online will pay off considering how many new consumers it can expose you to. 


Innovative Tech Is More Accessible to Collectors

Currently, there are two main issues for collectors who are investing in digital art. The first issue is rather obvious – authenticity. However, that’s being solved thanks to companies like dotART and Artory, which offer innovative methods of recording provenance. Another way this is being remedied is with user-friendly presentation and collection management tools that artists can use. To really enter and have a chance in the commercial art market arena, the digital art has to be easy and safe to transfer, show, and store. It is predicted that in 2020 there will be an array of new solutions that will address this particular issue.

When it comes to understanding this industry, there are more than a few things that must be considered. It is a good idea to keep the information here in mind and to be prepared for even more innovations in the near future. All these factors are going to shape the experience you and collectors have. 


**The views & opinions expressed in this guest post are of the guest author’s and do not necessarily reflect the opinions & views of the Design Roast community as a whole.**

Guest Author:

Steven Kazinsky is an award-winning writer who discovered his passion for providing knowledge to readers worldwide on various topics, but mostly all things digital. He continues to deliver awesome content through various niches touching the digital sphere.

About the author

Lexie Lu

Hello! My name is Lexie and I have a fervor for design, writing, and coffee. I graduated with a dual major in Creative Writing and Commercial Design, and through those grueling study hours (facilitated by coffee, of course) I always found time to write for myself.

My posts feature design trends throughout all industries and show how the field is always changing. There’s never a dull moment in the design world!

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