Category - Graphic Design
Graphic design shapes nearly every aspect of our lives, even infiltrating into pop culture. Think about the different graphic design elements you see in a typical day. Someone designed the logo on your bottle of shampoo, and someone else designed the interior of your car. A designer created your clothing and the label inside that shirt. You pass ads on billboards as you drive to work, and you see them online and on TV as well. We interact with design so many different times each day that it would be impossible to count them all. Design impacts our lives, and vice versa.
Design Is Worth More Than Words
Good design has more speaking power than words and says more with less space. You’ve probably heard the old saying that a picture is worth 1,000 words. Images are a significant part of the design process and design also says more than words alone. Design is more than just images, though. Even the font you use has a personality which speaks to the viewer. Each element of your design brings a message to the user and helps enhance certain emotions.
Bringing together the different elements of design creates a cohesive message that ties into company branding and gives consumers a specific vision of that brand. For example, a young, hip brand might use bright colors, a trendy geometrical layout and a Google sans-serif font to show they are modern and cutting-edge. On the other hand, a more traditional brand might use a serif font that’s been around for decades and more conventional colors to indicate their history and give the design a feel of yesteryear. A logo with embossing or debossing adds a classic look that works well for some industries as well.
How Design Impacts Pop Culture
Pop culture tends to be temporary, but still has an impact on the generations which come after. Designers often let current events filter into their work, such as elements from Hollywood, politics and fashion preferences of the time. When you look at a psychedelic design, you immediately think of the ’70s and the record albums of the era, as well as the bright clothing, tie-dyed T-shirts and flower children.
However, some changes are more subtle. Think of new design trends that become popular online, but then fade away like a vapor. Because graphic design is just one way we communicate with other people, it makes sense that designs and culture intertwine. One way you can stay up on the latest currents is keeping up with news and social platforms and reading design blogs to see what other designers feel the next big trend might be.
Tools Used in Graphic Design
The tools used in graphic design and digital design change over time. In the early days of design, people created playbills and ads on paper. Later, the printing press made mass production possible. Today’s designers create almost entirely digitally, with a few exceptions of those who turn hand-drawn work into a digital rendering.
The software and graphic design elements used today won’t be the same as what designers use tomorrow. Expect to see technology adapt and grow the design industry as artificial intelligence becomes more commonplace and armchair designers use new software such as Canva to create things that once required professional software and specialized training. Tomorrow’s designers will be more like project managers, overseeing the tools used, and coming up with fresh ideas and concepts. Until then, you can count on Design Roast to bring you the latest topics and graphic design trends to grow your knowledge and take you to the next level as a professional web designer and developer.