Designers often spend years figuring out the best placement for different elements in everything from web design to print ads. There needs to be a set amount of white space, a certain alignment to different elements, and a number of other factors. It is difficult to stay up to date on all of these different elements that you have to factor in. One big thing you might wonder is about logo placement.

The answer isn’t really cut and dry but can vary depending on what item you place the logo on and the elements of the design. However, there are some general rules you might find helpful as you move forward with logo placement. Here are some tips that will help you with logo placement in your designs.

1. Website

Traditionally, a logo is placed in one of three places on a website – all three across the top. The decision is simply whether to place it to the left, middle or right of the page. One thing you’ll want to consider, however, is how your readers process the information on a page. Typically, an English speaker is going to start at the top left corner of your page, read across and down, just as he or she would read a book.

This left to right style of reading could indicate it is a smart idea to place your logo on the top left of the page. However, if you would rather place the reader’s focus on something other than your logo, then you might choose a different placement. On the other hand, if your website is available in other languages that read right to left, then you might want to switch up your design for those versions of your website.

2. Shirt

Giving out shirts with your logo on them is a great way to get the word out about your brand. Your customers appreciate the free gift, and you get multiple walking billboards to advertise your product for you. However, where you place your logo, and even the color of the logo versus the background, is vital. It doesn’t do you much good to pass out shirts if no one is going to see the logo on them or hear about your brand.

First, you need to make sure there is a strong contrast between the colors of the logo and the shirt. You wouldn’t want to place a white logo on a yellow tee, but you would want to place white on black or black on a light color. As a rule of thumb, pair a dark color with a light color so the logo and the shirt contrast with one another. There are, of course, different levels of contrast.

The best placement for a logo is on the front of the shirt from six to eight inches below where the shoulder seam and the neckline meet and four inches to the left of the center of the shirt. Make sure the size of the logo is appropriate for both men and women and that it can be easily spotted from a distance, but not so large it takes over the entire shirt or sits upon the woman’s chest in an unflattering way.

3. Bag

If you own a brick and mortar store, or you plan to create a tote with your logo, then you’re probably wondering what to place on the bag. The truth is that the simplest design is usually the most effective. The logo alone is often enough for this type of design. However, if you do have other elements within the design, you’ll want to make sure the logo has some space around it.

For example, you need to make sure your logo is placed within a boundary and separated from other elements. You can see an example in the “U” spacing on the University of Texas at San Antonio logo, which has a U equal in height and width to the logo U so that nothing comes too close to the logo boundary. Place the logo on a bag near the center both in height and width so it is clear and easy to view. Essentially, you want a bit of negative space around your logo so it stands out to the viewer.

4. Vans and Other Places

One thing you want to be particularly cautious of when placing a logo on items is the alignment of the logo. For example, there is the Starbucks van logo gone wrong. Think about every aspect of the logo. How it will look from different angles, for example. Or, in the case of the Starbucks van, what happens both when the door is open and the door is closed.

5. Packaging

Consumers also have some expectations when it comes to logos on product packaging. Consumers have come to expect the logo of a well-known brand to appear near the top portion of any packaging. Even if the logo looks better in another location, it might be wiser to place it at the top where the user expects to see it. This ties into your brand marketing strategy. You want the consumer who is loyal to your company to recognize the product as yours immediately. Simply placing your logo near the top can make the consumer see you as one of these big brands, even if you are not yet there.

 

There are many factors to consider in logo placement. While there are rules of thumb, when it comes to design, there are no hard and fast rules. What works for one brand may not work for another. It is best to seek out expert advice and get feedback on your overall design and the placement of the logo within the context of that design.

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About the author

Lexie Lu

Hello! My name is Lexie and I have a fervor for design, writing, and coffee. I graduated with a dual major in Creative Writing and Commercial Design, and through those grueling study hours (facilitated by coffee, of course) I always found time to write for myself.

My posts feature design trends throughout all industries and show how the field is always changing. There’s never a dull moment in the design world!

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