The Font Series: Athene

Athene font features a unique look that is a cross between serif and geometric patterns. This is one of those fonts you may not have run across before. It doesn’t come bundled in the Microsoft Suite of products, nor is it listed as a Google font. That means you may not have run across this particular style before, and it won’t be nearly as commonly used as fonts such as Times New Roman or Helvetica.

The unique appearance of Athene font makes it instantly recognizable. However, it also is different enough that it is best used only as an accent rather than for the main body of a design. If you have big blocks of text, Athene probably isn’t the best choice for your creation.

Fonts are known for evoking a particular mood or emotion, and Athene font accomplishes this masterfully. The letters are short and fat with bold strokes, but the serifs are tapered and thin, giving it a mix between a youthful and regal look. There are many eccentricities to Athene font that make it stand out, which we’ll talk about below.

The Origin of Athene Font

One of the original typefaces created for Apple’s Macintosh computers was Athens, originally designed by Susan Kare. All of Kare’s fonts were named after major cities around the world. However, because a TrueType of it wasn’t created, when System 7 emerged, it disappeared and was nearly forgotten.

Athene font is a similar-looking style rendered for today’s machines. There are actually a couple of different options for Athene. One was created by Rebecca Bettencourt and is a TrueType very similar to the original Athens. The other, more interesting Athene font was created by designer Matt Ellis. It’s a cross between a serif and decorative design with some geometric additions to make it truly stand out from others. It’s free to use both for personal and commercial projects.

The Mechanics of Athene Font

Some have described Ellis’s font as a slab serif font, which means there are thick, block-like serifs and the terminals are very blunt, such as you’d see in Rockwell. However, some slab fonts have more rounded features, such as Courier New. With Ellis’s Athene font, there are shades of both angular and rounded serifs. The typeface has thin lines on some of the edges and then serif idiosyncracies. The transition from thin to thick and from angular to rounded makes it ideal for largescale design projects, as the letters show up clear even in larger sizes.

For example, the capital A has angular serifs, while the capital C has a rounded serif at the top point of the letter and an angular serif on the bottom. The variation in line width creates a very distinctive look that draws the eye to the top of the letter. The capital Q also offers an embellished tail that almost looks more like a script or decorative type font. Sharp-edged glyphs and accents over some of the letters round out this free commercial or personal style. However, all the letters mesh into a distinctive look that provides a personality all its own.

What Does the Font Imply?

One can easily imagine the Athene font on a billboard or front of a playbill for a theater production. It has a traditional edge but some modern elements with the script-like features that make it fun and give it a touch of whimsy. The lowercase letters have a fat appearance that might even work for anything related to children’s events. The lowercase K is very blocky and reminds one of a child just learning to print their letters and doing so on the lines as perfectly as possible.

The other letters follow suit with exacting proportions. However, the whimsy shows up in the letter G, which has a bottom that looks almost like a cursive letter S and in the thinner lines that add a bit of punch. Athene doesn’t follow the rules and is not really traditional, even though it does have conventional elements. It’s more of a modern font with a very distinctive look.

Where It’s Commonly Found and Used

Athene font is most commonly used in headlines. Because the lowercase letters are wide, it may not be as well suited for body text where there isn’t enough whitespace to break up the bolder strokers. You’ve likely seen Athene font used in program flyers, possibly on billboards, as part of a logo or even on websites in the headings. As mentioned before, Athene isn’t nearly as commonly used as styles like Helvetica and Times New Roman. It doesn’t have the flexibility of Arial or Courier. However, it has a distinctive look you’ll immediately recognize when you stumble across it.

Keep in mind that a slab serif like Athene font is going to stand out within a sentence or display. While slab serifs date back to the 19th century, today, they are used quite frequently to highlight specific words or create logos. Some places you’ve likely seen slab serifs in is store signs and magazine headers.

What Should It Be Used

The common uses of Athene font and what you can use it as may be a bit different. Of course, you can use it the same way other designers have on billboards, for store signs and magazine headlines. However, Athene could arguably be used for a whole host of other things. It could create a banner for a website, grab attention in a program for the local high school play by highlighting the name of the leads, or be part of the typographical hierarchy of a website.

Keep in mind that Athene font doesn’t translate very well in smaller print and may be particularly troublesome on mobile devices. As long as you stick to using it for accents and headings, you should be fine. Adding Athene to your arsenal of fonts gives you another edge in your designs that helps you stand out and meet the needs of each client.

 

CHAPTER 15: Savoy

 

The Font Series Guide
Chapter 1: 15 Google Fonts You Should Be Using
Chapter 2: Times New Roman
Chapter 3: Roboto
Chapter 4: Georgia
Chapter 5: Verdana
Chapter 6: Helvetica
Chapter 7: Comic Sans
Chapter 8: Didot
Chapter 9: Arial
Chapter 10: Tahoma
Chapter 11: Garamond
Chapter 12: Century Gothic
Chapter 13: Brody
Chapter 14: Bromello
Chapter 15: Savoy
Chapter 16: Athene