Nobody likes to read a wall of text, and yet everybody loves to learn. With a little bit of creativity and good eye for design, it’s now possible for Internet users to digest a great deal of information in just a short time, thanks to web graphics and interactive media.
Here is a quick rundown of 15 great web graphics to give you some inspiration for your next content marketing or web design project.
1. Water Usage, Visualized
Water is a part of our daily lives – so much so that we often take it for granted.
To that end, Levi partnered with GOOD to create this beautiful graphic that can help us all to better understand our water usage habits.
2. Take a Road Trip
We all do a great deal of reading on the Internet, but sometimes it’s fun to experience something just a little bit more immersive. Chances are good you’ve come across plenty of static infographics by now. CJ Pony Parts’ unique take on the idea puts you (literally) in the driver’s seat.
3. Bringing Maps to Life
Condé Nast Traveler built this beautiful, interactive map to take readers on a guided tour of the locations around the world that received their coveted Readers’ Choice Awards.
4. Making Awareness Fun
It may not be flashy or interactive, but 12 Keys Rehab has a history of providing beautiful and fascinating infographics about social, psychological and medical issues in the US. Thanks to brilliant color schemes and thoughtful organization, they’re a pleasure to read through.
5. Gamify Your Website
6. Immersed in History
The Deep Time interactive infographic offers a gorgeous interface and a clean design, letting users dig into the history of our earth.
7. Making Music Interactive
Denver-based rock band created this website for one of their songs, entitled “This Shell.” Visitors are challenged to solve the puzzle before time runs out. If they can manage it, they are rewarded with a free download of the song.
8. Learn a New Skill
Learning a new skill can be a challenge, but it helps if you can make the process fun. Google’s Guide to the App Galaxy provides a wonderfully interactive overview of the app design process. Having a creative, unique and user-friendly web design is a sure way to drive traffic to your site.
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9. Showing Customers the Whole Picture
Atom Bicycles hit it out of the park when they created this detailed bike customizer. It lets customers customize every aspect of their bike and get a good look at it, all before they hit the Buy button.
10. Watch Technology Evolve
Symantec, a world leader in technology, built an interactive timeline to help us understand the evolution of cloud technology.
11. Visualizing Common Problems
Just about every product on the market is designed to solve a problem, so helping customers visualize those problems could go a long way toward persuading them to make a purchase. Atlassian, maker of business-centric software, set out to do just that with a wonderful infographic that imagines a day in the life of a typical office worker.
12. Uncovering Little-Known Facts
One of the best things about infographics is that it offers a way to dive into stats and facts that you wouldn’t have found otherwise. Case in point: Derby’s infographic on Eastern Tennessee. Derby is a warehousing company by trade, but their website seeks to educate residents (and potential business partners) on some lesser-known attributes of their home state.
13. Skyscraper Content
As the name might suggest, skyscraper content goes above and beyond the sort of content you’re used to reading on the Internet by now. This longform content includes graphics, videos and images to help give you a complete picture. Skyscraper content, such as The New York Time’s wonderful article on the Tunnel Creek Avalanche, is meticulously researched and packed with beautiful graphics.
14. Explore the Stats Behind National Headlines
It’s not as lighthearted as some on this list, but the Gun Deaths infographic from the Huffington Post provides some much-needed perspective on recent current events.
15. Drinking Responsibly
Column Five’s interactive guide to alcoholic beverages could prove to be an invaluable tool for the drink aficionado. You may be looking for information about the caloric content of your favorite cocktail or the amount of alcohol in a red wine.