Category - UX Design
One of the most important aspects of your site’s design is the user experience (UX). When someone lands on your page, what is their first impression? The goal is to engage visitors from the first moment until they take the action you’d like them to.
A lot of different factors play into that experience, from the overall look of your site to the way features work. Even the customer experience (CX) ties into the overall UX through things such as customer service, how users can connect with you and how your site responds to user actions, such as clicking on a link or submitting a form. Is there a confirmation pop-up or is the user left wondering if the action went through?
A mere 55 percent of companies conduct user experience testing, which means if you focus on creating the best encounter possible, you’ll stand out from your competitors. Other benefits include a website with higher conversion rates and more loyalty from your customers. There are many factors involved in UX design and making your site one users flock to.
There are also hundreds of topics related to UX. It takes years to fully understand the ins and outs of the user experience and apply it to your designs. Once you grasp UX design, technology changes and you must study some more. If you stay on top of the curve, your website will continue to draw visitors and convert them to customers.
UX is basically user-centered design, so the process must start with knowing your target audience. Other steps in the UX design process include studying competitors, working with your team on a design, creating a wireframe and getting client input. Each level requires attention to detail and finding the best team members possible for each element of the overall design.
Once you have a plan in place, you must frequently review your site and make sure it aligns with the expectations of your audience. Even a well-designed website might miss the mark if the target audience doesn’t relate to the design, content or other features.
Laws of UX
Your website should leave people with a positive impression of your business. Some laws of UX ensure your site hits the high points of design from a user’s perspective. There are certain factors people care about more than others, such as a fast-loading website, saving time through short forms and easy-to-find call to action (CTA) buttons.
Following the laws of UX ensures your users walk away with a good impression of your brand. Keep in mind changes in the industry in general, such as more individuals using mobile devices and how many complex choices people must make in a day. Remember to keep your site’s choices simple for the benefit of your users.
Importance of Testing
A/B testing, or split testing, gives you insight into site visitors and how they respond to your overall website design. When you feel something on your page isn’t performing well, conduct testing to see if a planned change makes a difference in conversions. You can either look at one change at a time or conduct multivariate testing and see how multiple changes work together.
UX design requires continuous learning, so studying articles on sites such as this one is a vital part of staying at the top of your game as a UX designer. Learn about trends in UX, follow changes in the industry and study examples of some of the better designs on the internet today. If you do that, success is likely to follow.