Visuals are today’s marketers’ main weapon for stimulating online engagement and growth. If you’re about to launch your own marketing campaign, better delay it if you didn’t employ visuals like videos, infographics, or memes, because that is what sets you apart from the competition in the digital era. Even though textual content will always be an integral part of marketing, visual content is what plays the critical role in all your efforts.
Visuals rule the realm of social networking and, according to Forbes, about 65% of people are visual learners, plus the majority of information that comes to our brains is visual. This is why visual content resonates with people so successfully. Without further ado, here are the most important types of visual content that should be included in each one of your content strategies.
Video content is the perfect format to convey messages and present solutions that your product/service can offer. They’re easier than ever to make and are all the rage in marketing right now. You can create great videos to accompany your marketing campaigns by using easy and affordable video-editing tools.
Despite cheaper types of visual content being available, quality video can be used for showing that you’re ready to go further for quality. According to Eyeview Digital, having a video on your landing page can increase conversion by up to 86%. If you want to enhance your business with video content, you should consider making video demonstrations, animated explainer videos, customer testimonials, and how-to videos.
Images are the ultimate visual content that must be leading your social media marketing strategies. By splitting up a body of text with compelling images (contextually relevant and high-quality), your readers are more inclined to finish reading.
When it comes to accessing the Internet, handheld devices have defeated PCs and laptops. The majority of people today use their smartphones to browse the Web. With attention spans getting shorter every day, big blocks of textual content are becoming quite off-putting. When adding images, it’s important for them to be contextually relevant. For example, it’s wise, effective, and free to use urban stock photographs when preparing to publish an article that targets young, urban Millennials. If you want to go further, you can also use sets of images or collages to help you position your brand. Just make sure to include your website name or logo.
An infographic is the best way to draw upon all of your complex statistics and data, and collate them into a visual display that’s easily understood and compelling. Besides helping your readers to understand your content better, infographics are very popular in the blogosphere.
If you promote them effectively, they will circulate on social media platforms and in the blogging world. This means more publicity for your brand. To make your infographics go viral, it’s important to have an impactful design and layout, as well as to include accurate, contextually relevant information. With stunning visualizations, even the most mundane data can be brought to life.
Revitalize your marketing strategy by trying new formats. Every now and then, discover formats that can serve your needs by reaching beyond your usual channels. For instance, many marketers are already using Slideshare to upload their content in the form of presentations.
Presentations aren’t restricted to boardrooms like before. You can now share them with the world and expand your business’ outreach. A good presentation should be visually consistent – colors, borders, and fonts need to match; add text captions, but be careful to avoid grammar mistakes and misspellings; and keep your information sources reputable.
If a topic is too long for an infographic, turn to making great presentations to keep people engaged.
“Meme” is a term coined by Richard Dawkins in the 1970s. It describes the capacity of an idea to replicate itself into various meanings from one person to another. Then, they were created and shared primarily among college students as entertainment, often accompanied by humorous captions. Not many people could assume that they would gain so much traction in the online world to be used in content marketing.
However, memes are a form of visual content that’s easy to create and quirky enough to get our attention. You can use them to evoke positive emotions regarding your business and set apart from the competition. Memes resonate better with the younger demographic. If your target audience includes youngsters that appreciate good humor–memes are the answer.
Without stunning visuals, your efforts to improve user engagement with your products and brand, and to give a boost to your textual content won’t be that fruitful. Visuals help us tap into our audience’s psyche, and encourages them to learn more about our brand.
Choose visual forms that are most appealing for your company and niche, create high-quality visual content, and promote it on a regular basis. Excellent style is always appreciated, but remember that it’s substance that counts. With everything done properly, your brand awareness and reputation will surely reach new heights.
**The views & opinions expressed in this guest post are of the guest author’s and do not necessarily reflect the opinions & views of the Design Roast community as a whole.**Buffer